EDGAR Filing Share with your friends!
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As a child in Mexico, I loved going to the local sweet shops after school to buy ALEGRIAS, a wonderful little snack made from puffed amaranth, honey and chocolate. Alegrias means JOY! in Spanish, and it's been a treat that children have enjoyed since the 16th century.
Since moving to the States 20 years ago, I've been searching for that joyful little snack, but I've never quite found one as fresh & delightful as the ones from my hometown bakery.
So, during the pandemic, I began baking, and testing, and perfecting my very own recipe of Alegrias. I use the same handcrafted methods of old using ancient grains like amaranth, quinoa and millet, all of which are highly nutritious superfoods. I then add high quality, all natural organic ingredients including: chocolate, whole dried fruits, and nuts. I then carefully take each snack and package them in the rich colors reminiscent of the textiles from my hometown of Oaxaca, Mexico. 
Today, I'd like share a taste of my home. Introducing, PAKTLI. 
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Consumers want even more wholesome ingredients in convenient snack sizes for the whole family. Introducing:
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Later this year, we're rolling out PAKTLI to the Sprouts Farmers Market's 400 stores. They're a large grocery chain across the United States.
We need to build-up our inventory to meet demand, create shelf-displays for in-store awareness, and drive our promotions strategy including sampling programs with the top 20% best performing stores.
Our marketing will be focused on winning two segments of their consumers:
First, we're launching during Hispanic Heritage Month targeting the US Hispanic consumer, which represents 18% of the US population, who are especially concentrated in the South & South Western regions.
Second, health conscious consumers, who want to eat better and demand the same for their families.  These two segments will give us the right to win in distribution with Sprouts, and it will enable us to further develop our retail execution with even larger grocery chains. 
We'll be able to launch successfully with your help through investment!
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As part of Paktli's partnership with Sprouts, we'll be working closely with KeHE distributors. Paktli was selected by KeHE to participate in their Trendfinder Program which is a way for us to get in front of the KeHE's Management who's searching for emerging brands with the potential for nationwide growth.
“Because the food distribution industry is so competitive, newly emerging brands find it difficult to break in,” said Rachelle Radcliffe, Senior Director of Supplier Experience at KeHE. “KeHE’s TRENDfinder events are a great opportunity for small brands to get their products in front of a large audience to build brand recognition and tap into KeHE’s marketplace network.”
KeHE is one of the nation's largest wholesale food distributors with 18 distribution centers and access to 31,000 natural food stores across North America including major grocers, supermarkets and natural retailers. 
They're specialization is in Organic and Natural Products, and they are a certified B-Corp with the commitment to sustainability that aligns with Paktli's values. 
With their help, we believe we can access some large retailers that we all know and trust.
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Letter to Investors:

Hi, I'm Seena Chriti, a food entrepreneur, and I'm thrilled to introduce you to PAKTLI. 
We launched in November 2020, we're now sold in 70+ independent coffee shops and gourmet stores. We're expecting to grow 2x this year with immense traction, repeat business, and now through the distribution into national retailers who see the potential in putting our unique healthy snack in the organic foods category. 
That's why we're raising capital, so we want to continue our steady growth by expanding our retail locations and our online presence.
The PAKTLI purpose is clear: We provide deliciously simple clean snacks that brings JOY to people. Now, you can help us deliver that joy as an investor.

- Seena Chriti, CEO

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FAQs

Q: How and when should we expect a return on investment?

A return on investment is based on our ability to grow the business to scale and exit the company. We are already profitable, but to get to scale, we need to rapidly expand our distribution. This will enable us to increase the valuation of the company and potentially seek an acquisiton partner that would provide liquidity for an exit.

Q: Who are your main current customers?

We actively sell to 70+ specialty organic stores, farmers markets, and coffee shops. We just won an account with Sprouts, a national retailer to enter into 400 of their stores in the Fall. This is a great step stone to help us gain a foothold into other large accounts such as Kroger.

Q: How do you acquire new customers. and how expensive is it to do so?

Paktli attends national food trade shows to exhibit to hundreds of retailers. We generate dozens of leads from these events. We work to sell into these accounts with proposed pilot programs that provide margin accretive products that compete with current competition.

We then ensure our retail customers have the merchandising materials to win on-the-shelf with consumers. We then monitor each account to ensure we're able to fulfill demand. In order to enhance our capability, we'll need to invest in more business development resources. We're also seeking distributors who can get us access to even larger accounts on a national scale.

Q: What are your margin for the Paktli brand?

We sell our products at wholesale for $2.75/unit, and our costs are averaging at ~$1.15/unit. That results in a healthy ~58% gross profit margin. As we grow the brand, we are pursuing distributors including KeHE who can access larger accounts more efficiently. Our proposed wholesale price to distributors will be $2.45/unit, which reduces our gross profit margin to ~53% gross profit margin.

Q: What are your biggest obstacles and challenges your business faces?

The biggest obstacles we face is meeting the demand for our products. We are aggressively selling product into retail stores like Sprouts and soon, Kroger.

We are definitely rolling out in the first wave to 400 Sprouts stores. The Sprouts account represents double the # of units we sold in 2023. We'll need to adjust supply to meet a regular flow of demand from Sprouts. Then as we sell-in to Kroger, we have to ensure we can rollout out incrementally based on our product capacity, which we've prepared to automate.

Q: How will this investment be used to expand PAKTLI?

The rollout to Sprouts, and is creating a swell of demand in the short-term, which required us to procure equipment. We've installed the equipment within our co-packer and we now have the capability to meet all of their annual demand on a continuous basis. We will be paying down this equipment, and leveraging investment to create inventory to meet new retailers we bring into the fold.

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Paktli

Organic Snacks Made from Ancient Grains

Cincinnati, OH

Terms of the Offering

The Simple Agreement for Future Equity (SAFE) is a popular option new companies raising capital. Paktli is offering future equity shares in their company. Before investing, please review the full terms of the SAFE Agreement.

Target Raise: Minimum $20.0K, up to $250.0K

Minimum Investment: $100.00

Discount Details: 20%

Post-money Valuation: $3.0M. This means speculating the company will be worth more than this amount in the future. Since your investment will be against this valuation cap, it would result in a higher percentage of ownership, compared to the later round investors who would be investing against a higher valuation.

Cancellation Policy

Like all campaigns on our platform, if Paktli does not reach its funding goal, you will be notified via email from both Wunderfund and the company and receive a full refund for your investment (minus any escrow operation fees with said company). For more information, please check out our risks and cancellation information in our FAQ.