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The bottled water beverage industry is strong with a total addressable market over $1.5 trillion globally. The serviceable market of bottled water, within the US alone, is now $4 billion, and within that, the Alkaline water share has reached $1 billion and growing 6x faster than traditional bottled water. That simply means there's a large upside for PAHHNI to obtain our fair share of that market.
Our goal over the next three years is to exceed $10 million in sales with over 8,000,000 bottles sold, with a differentiated product that stands out in the market.
We're competing against brands like LIFE WTR, Essentia, and Smart Water. The PAHHNI Premium Alkaline Water difference is more than its all natural award winning taste. PAHHNI is bottled from a single source you can trust, where other waters come from multiple springs that affect the taste of your water.
The PAHHNI team launched in 2022 through a proprietary network of convenience store owners along major highways across the Midwest to establish our brand presence. Our growth plan has a three pronged approach. First, we'll go deeper into our network of C-stores, since store owners typically own multiple locations. Second, we're leveraging e-commerce with Walmart.com & Amazon in order to advertise for online sales across the nation. Third, we're working with large wholesale distributors to expand into larger Big Box stores for scaled growth.
Erik Loomis is a an experienced brand builder who worked for Procter & Gamble, GSK, and Pfizer before venturing out in this endeavor as the company's CEO. He brings 25+ years of experience in bringing products to the market for large companies.
Satinder Bharaj, PhD, spent a full career at Procter & Gamble in R&D developing new products as a PhD Scientist bringing brand insight to P&G's healthcare portfolio including his years overseeing the PŪR Water Filtration brand. His deep innovation knowledge of the water industry will help the company grow with new product innovation through the years. Importantly, his vast connections through Indian C-store networks across the MidWest are the reason the company has penetrated the market so quickly.
Letter to Investors:
Dear Investors,
Thank you for considering Pahhni Premium Alkaline Water, a new water brand that is set to revolutionize the industry. We have a combined experience of over 45 years at leading companies such as P&G and GSK. With our expertise and passion for providing the best quality water, we are confident that Pahhni Premium Alkaline Water, will become a household name.
At Pahhni Premium Alkaline Water, we believe that healthy hydration and great taste go hand-in-hand. In fact, our source water has been voted the "Best tasting Water in the World" at the prestigious Berkeley Springs International Water Tasting Competition. We are proud to offer this exceptional water to our customers.
Our goal is to compete with established brands such as Essentia and Life Water. We have already begun distribution across the Midwest and have received an overwhelming response from consumers. People love the refreshing taste of Pahhni Premium Alkaline Water, and appreciate the care we put into every bottle.
We are excited to launch this equity crowdfunding campaign to raise funds for our expansion plans. This is an opportunity for you to become a part of our journey and join us in our mission to provide the best tasting water to people around the world. With as little as $100, you can own a part of the company, and together, we can take Pahhni Premium Alkaline Water to new heights and make a positive impact on the lives of millions.
We invite you to learn more about Pahhni Premium Alkaline Water, and our investment offering. Together, we can make a difference.
Thank you for your time. We look forward to welcoming you to the Pahhni Premium Alkaline Water, family.
Sincerely,
- Erik Loomis, CEO
- Satinder Bharaj, PhD, COO
FAQs
How and when should we expect a return on investment?
Return on Investment is based on our success in growing the business. We aim to be profitable by year 3, and seek to expand distribution at scale by year 5. We will be seeking to be acquired by a larger entity. That would provide a liquidity event and exit for you and for us.
Who are your main current customers?
We are in over 200 active stores and growing as part of a network of over 1000 stores we serve. The majority are convenience stores, gyms, specialty food stores, and restaurants, in addition to our growing eCommerce business.
How do you acquire new customers, and how expensive is it to do so?
We currently acquire new customers by direct selling, word of mouth and social media via our proprietary network, wholesalers and distributors. While we are still finalizing cost models, we know that our direct selling via sales force is done on a direct commission basis as independent contractors so relatively inexpensive. We do plan on adding salaried salespersons in the future to drive more efficiency with our direct sales.
What are your gross margins in relation to other bottlesd water companies?
Our gross margins are 80%, and we expect to be profitable by year three. Our goal is to be competitive with the bottled water industry long-term. Data from pontictech.com (2016) states the bottled water industry profit margin is about 15% for a case and about 35% for an individual bottle.
What are your biggest obstacles / challenges your business faces?
Breaking into a category as a new brand requires significant resources for brand awareness with consumers. Hiring salespersons has also been a challenge.
Why are your operations focused out of Ohio?
We are based in Hamilton, Ohio, to take advantage of the Great Miami Valley aquifer. It gives us a head start to providing great tasting, healthy premium alkaline water.
How will this investment be used to expand Pahhni Premium Alkaline Water?
Additional employees, marketing, advertising, product development and market research. This is part of our growth strategy to expand the brand for distribution, and get to profitability.
See who invested:
If Sunny is behind the venture I trust it is a solid investment
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Eric
B.
I'm supporting a company that is supporting the community of Hamilton.
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Timothy
W.
Justin C.
Justin C.
Justin C.
Justin C.
The product is fantastic. The leaders of the company are great people with perfect knowledge and experience to make this a success. It is also valuable to me to have the opportunity to invest in a local company that I am passionate about seeing succeed!
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Jordan
F.
Marvin A.
Justin C.